Changing print needs
Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet.
Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?
The DTP operator is a responsible person in printers, publishing houses and wherever materials are printed in large quantities, for the correct preparation of files that will be printed.
The task is easy and simple in theory, however, one small error of the DTP operator and the circulation of several thousand copies of newspapers can be thrown away.
In this work, many things may go wrong: change of paper for another, new printer with other inks, incorrect conversion of colors.
There are also typo errors, bad placement of some element or just a few details.
All this can end very badly and bring big losses - so it's work under stress and tension, because if something goes wrong it usually will be just for the DTP operator.
Something for companies not only
What would a company be without business cards, leaflets or other printed articles? Well - the role of the printing industry on the market is still very large, and recently more and more.
After all, it's hard for an enterprise that does not have its own leaflets or posters.
These companies often outdo each other in offers and offer lower and lower prices, mainly for small businesses.
This does not mean that it is a failing industry, there is still a lot of potential in the printing companies and those that provide them with materials. Now, the printing services are so accessible that even one-man companies can easily afford to regularly buy printed materials.